A Tiger never loses his strips and an Elin never forgets.
Why the hell did Tiger woods bother coming out today to apologize for being a philandering A-hole? Was there a point to any of it? I mean, the damage is done – not only in the eyes of the media and general public, but especially within his family. What do words mean when it turns out you’ve been a liar for so long?
Once you reach a point where lie and are found out, you are screwed. People do not trust you from that point forward. Your words have no weight, no bearing, no validity. It’s hard to overcome that and it takes a lot of time. But we all can relate because nobody’s perfect.
People make mistakes everyday and are led into temptation. Hell, I’ve been known to throw lighter fluid on a problem and dance in the flames. To say you haven’t is to be a hypocrite and a liar. Or you’re a cyborg and I don’t trust you anyway.
While Tiger delivered his well-poised message, the media were housed in a completely different location. One commentator made the point that Tiger should have just sent out a video on Youtube.com. No kidding. I can understand your reluctance to take questions from a brutal media, especially because it’s nobody’s business, but the longer you avoid them, the longer they will try to get you to answer them. Especially when the announcement comes after your return from ‘rehab.’ Oh, rehab. That’s another topic altogether. Next time I need a nap, I’m claiming ‘exhaustion’ and going to rehab. I digress.
During Tiger’s self-imposed isolation, countless women stepped forward to report illicit affairs, sexual liaisons, potential illegitimate children and all the details in between. It’s been a mess that no PR person would dream of touching – because no matter the amount of dollars he would have offered, it’s a stigma to represent someone that leaves everyone feeling icky.
Lesson: When will people think that popularity and power protects them? It’s the same type of problem with those CEOs who embezzle money from consumers and their own employees. Is it a rush of power to think you can do something so insane and not ever get caught? Maybe they think if they are caught, the repercussions won’t be so terrible. Maybe it’s a twisted way to get out of the ‘You’re perfect’ spotlight.
I feel sorry for his children and their mother. I feel sorry for lovers of the game that rallied behind this man. Thinking about the amount of money spent or wasted on him in advertising dollars is just silly. And no, I don’t feel sorry for the advertisers either. Sometimes it’s their fault in creating the public perception that these celebrities are gods. Nope, just mere mortals. Always fallible, which is the ignorance is bliss standpoint of sponsors.
Talent doesn’t compensate for complete idiocy. Success is not a formula. You can’t understand or add up all the things that can bring you success. But failure – you certainly can. Tiger Woods can pinpoint every decision he’s made in the last year or more that have led to this point. He was aware of the consequences but decided to remain oblivious to them. Well, you reap what you sow.
